{"id":148138,"date":"2024-09-22T17:30:00","date_gmt":"2024-09-22T15:30:00","guid":{"rendered":"https:\/\/droidsoft.fr\/?p=148138"},"modified":"2024-09-21T22:49:43","modified_gmt":"2024-09-21T20:49:43","slug":"pour-la-premiere-fois-apple-et-samsung-ne-dominent-plus-xiaomi-devient-leader-des-ventes-mondiales-de-smartphones","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2024\/09\/22\/pour-la-premiere-fois-apple-et-samsung-ne-dominent-plus-xiaomi-devient-leader-des-ventes-mondiales-de-smartphones\/","title":{"rendered":"Pour la premi\u00e8re fois, Apple et Samsung ne dominent plus : Xiaomi devient leader des ventes mondiales de smartphones"},"content":{"rendered":"\n<p>Quand on pense au march\u00e9 des smartphones, deux noms viennent directement \u00e0 l&rsquo;esprit : Apple et Samsung. Ils se disputent la premi\u00e8re et la deuxi\u00e8me place des ventes depuis des ann\u00e9es. Mais cette domination semble vaciller. Selon un r\u00e9cent rapport de Counterpoint Research, Xiaomi a d\u00e9pass\u00e9 Apple en termes de volume de ventes mondial en ao\u00fbt 2024. C\u2019est une premi\u00e8re depuis 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-xiaomi-seduit-avec-ses-prix-abordables\">Xiaomi s\u00e9duit avec ses prix abordables<\/h2>\n\n\n\n<p>La mont\u00e9e en fl\u00e8che de Xiaomi s&rsquo;explique en grande partie par une strat\u00e9gie simple : proposer des <a href=\"https:\/\/droidsoft.fr\/2022\/09\/11\/test-google-pixel-6a-le-meilleur-smartphone-pour-moins-de-500-euros\/\" title=\"TEST &#8211; Google Pixel 6a : Le meilleur smartphone pour moins de 500 euros ?\"  >t\u00e9l\u00e9phones de qualit\u00e9 \u00e0 des prix<\/a> tr\u00e8s comp\u00e9titifs. Contrairement \u00e0 <a href=\"https:\/\/droidsoft.fr\/2024\/04\/22\/samsung-vs-apple-duel-au-sommet-en-2024\/\">Apple et Samsung<\/a>, qui misent souvent sur des mod\u00e8les haut de gamme, Xiaomi vise large avec des appareils d&rsquo;entr\u00e9e et de milieu de gamme. Ses sous-marques, Redmi et Poco, jouent un r\u00f4le cl\u00e9 dans cette strat\u00e9gie, en offrant des <a href=\"https:\/\/droidsoft.fr\/2022\/07\/22\/samsung-10-millions-de-smartphones-pliables-vendus-en-2021-dont-majoritairement-des-galaxy-z-flip\/\" title=\"Samsung : 10 millions de smartphones pliables vendus en 2021, dont majoritairement des Galaxy Z Flip\"  >smartphones accessibles \u00e0 des millions<\/a> de consommateurs dans des r\u00e9gions comme l\u2019Inde, l\u2019Am\u00e9rique latine et l\u2019Asie du Sud-Est.<\/p>\n\n\n\n<p>Ces march\u00e9s \u00e9mergents, qui connaissent une reprise \u00e9conomique depuis le d\u00e9but de l\u2019ann\u00e9e 2024, sont un terrain fertile pour Xiaomi. Les consommateurs y font des choix pragmatiques, cherchant le meilleur rapport qualit\u00e9-prix. Et c&rsquo;est exactement l\u00e0 que Xiaomi frappe fort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moins-d-innovation-plus-d-opportunites\">Moins d\u2019innovation, plus d\u2019opportunit\u00e9s<\/h2>\n\n\n\n<p>Le ralentissement de l&rsquo;innovation chez Apple et Samsung a \u00e9galement ouvert une porte \u00e0 Xiaomi. Ces deux g\u00e9ants technologiques proposent depuis quelques ann\u00e9es des mises \u00e0 jour mineures d\u2019un mod\u00e8le \u00e0 l\u2019autre, ce qui rend leurs <a href=\"https:\/\/droidsoft.fr\/2020\/04\/14\/lg-velvet-un-nouveau-smartphone-au-design-attrayant\/\" title=\"LG Velvet, un nouveau smartphone au design attrayant\"  >nouveaux smartphones moins attrayants<\/a> pour ceux qui poss\u00e8dent d\u00e9j\u00e0 un mod\u00e8le r\u00e9cent. Les consommateurs ne se pr\u00e9cipitent donc plus pour acheter les derniers iPhone ou Galaxy, laissant ainsi une marge pour des marques comme Xiaomi, qui ne cesse d&rsquo;am\u00e9liorer ses produits tout en restant abordable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-xiaomi-a-l-assaut-mais-pas-encore-en-amerique\">Xiaomi \u00e0 l&rsquo;assaut, mais pas encore en Am\u00e9rique<\/h2>\n\n\n\n<p>Malheureusement, malgr\u00e9 ce succ\u00e8s mondial, Xiaomi n&rsquo;est toujours pas pr\u00e9sent sur le march\u00e9 am\u00e9ricain des smartphones. L&rsquo;interdiction a \u00e9t\u00e9 lev\u00e9e en 2021, mais la marque n\u2019a pas encore tent\u00e9 de s&rsquo;implanter aux \u00c9tats-Unis. Si vous \u00eates aux \u00c9tats-Unis, vous pouvez trouver des <a href=\"https:\/\/droidsoft.fr\/2023\/11\/29\/redmi-triomphe-1-milliard-dunites-vendues\/\" title=\"Redmi triomphe : 1 milliard d&rsquo;unit\u00e9s vendues !\"  >tablettes de la marque<\/a>, mais pour les smartphones, il faudra encore patienter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois, Xiaomi d\u00e9passe Apple et Samsung, devenant le leader mondial des ventes de smartphones en 2025.<\/p>\n","protected":false},"author":5327,"featured_media":148143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[3534,85,2651,2761,356,3530,55,3109,1613,2689],"class_list":{"0":"post-148138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-3534","9":"tag-apple","10":"tag-choix","11":"tag-galaxy","12":"tag-haut-de-gamme","13":"tag-innovation","14":"tag-iphone","15":"tag-milieu-de-gamme","16":"tag-mises-a-jour","17":"tag-poco"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xiaomi devient leader des ventes mondiales de smartphones<\/title>\n<meta name=\"description\" content=\"Selon un r\u00e9cent rapport de Counterpoint Research, Xiaomi a d\u00e9pass\u00e9 Apple en termes de volume de ventes 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