{"id":150116,"date":"2024-11-27T16:30:00","date_gmt":"2024-11-27T15:30:00","guid":{"rendered":"https:\/\/droidsoft.fr\/?p=150116"},"modified":"2024-11-25T01:37:25","modified_gmt":"2024-11-25T00:37:25","slug":"google-frappe-fort-contre-les-sites-parasites","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2024\/11\/27\/google-frappe-fort-contre-les-sites-parasites\/","title":{"rendered":"Google frappe fort contre les sites parasites\u00a0!"},"content":{"rendered":"\n

La qualit\u00e9 des r\u00e9sultats sur Google a beaucoup fait parler ces derniers temps. Les internautes se plaignent de plus en plus de tomber sur des sites peu fiables ou bourr\u00e9s de publicit\u00e9s, souvent promus artificiellement. Face \u00e0 cette d\u00e9ception, Google a r\u00e9agi. L\u2019entreprise vient d\u2019annoncer un renforcement de ses r\u00e8gles contre le \u00ab <\/em>parasite SEO<\/strong> \u00bb<\/em>. Il s\u2019agit d\u2019une pratique qui manipule les classements pour attirer des clics et g\u00e9n\u00e9rer des revenus au d\u00e9triment des sites authentiques.<\/p>\n\n\n\n

<\/a>Parasite SEO : comment cette pratique nuisible mine la qualit\u00e9 du web ?<\/h2>\n\n\n
\n
\"Parasite<\/figure><\/div>\n\n\n

Le parasite SEO consiste \u00e0 exploiter la r\u00e9putation d\u2019un site bien positionn\u00e9 pour booster artificiellement le classement d\u2019un autre<\/a>. Cela se fait g\u00e9n\u00e9ralement en ins\u00e9rant des liens vers des sites de moindre qualit\u00e9 dans des articles publi\u00e9s sur des plateformes populaires. Ces liens trompent l\u2019algorithme de Google, qui interpr\u00e8te cette connexion comme un gage de fiabilit\u00e9.<\/p>\n\n\n\n

Le probl\u00e8me ? Cela pousse les bons sites vers le bas des r\u00e9sultats, rendant leur contenu moins visible. Les petits \u00e9diteurs, souvent d\u00e9j\u00e0 en difficult\u00e9, perdent du trafic et donc des revenus essentiels. Pendant ce temps, les sites parasites s\u2019enrichissent en captant des clics, tout en offrant une exp\u00e9rience utilisateur d\u00e9cevante. Les visiteurs, eux, se retrouvent face \u00e0 des pages truff\u00e9es de publicit\u00e9s ou au contenu de mauvaise qualit\u00e9.<\/p>\n\n\n\n

Pour de nombreux internautes, cette d\u00e9rive est devenue insupportable. Certains envisagent m\u00eame d\u2019abandonner Google pour des alternatives comme ChatGPT<\/a>, qui d\u00e9veloppe d\u00e9sormais ses propres outils de recherche.<\/p>\n\n\n\n

<\/a>Google contre-attaque : des sanctions s\u00e9v\u00e8res pour restaurer la confiance<\/h2>\n\n\n\n

Google n\u2019a pas l\u2019intention de laisser la situation s\u2019aggraver. Depuis mars dernier, l\u2019entreprise a durci ses r\u00e8gles contre les contenus frauduleux. Mais cette fois, elle va plus loin en consid\u00e9rant que toute manipulation de la r\u00e9putation d\u2019un site est une violation, m\u00eame si elle se fait de mani\u00e8re indirecte (accords de sous-traitance, partenariats, etc.).<\/p>\n\n\n\n

Pour d\u00e9tecter ces abus, Google pr\u00e9voit des analyses approfondies des contenus et des liens. Les sanctions sont lourdes : d\u00e9classement du site ou m\u00eame suppression des r\u00e9sultats de recherche. Cela devrait pousser les \u00e9diteurs \u00e0 corriger rapidement les probl\u00e8mes. Par exemple, en retirant les liens artificiels.<\/p>\n\n\n\n

En agissant ainsi, Google cherche \u00e0 redorer son image<\/a> et \u00e0 offrir des r\u00e9sultats de recherche plus fiables.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google intensifie sa lutte contre les sites parasites avec de nouvelles mesures. D\u00e9couvrez comment ces changements impactent le web et le r\u00e9f\u00e9rencement !<\/p>\n","protected":false},"author":5324,"featured_media":150226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[54,3590,1876,1304,4052],"class_list":{"0":"post-150116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-google","9":"tag-mars","10":"tag-plateformes","11":"tag-publicite","12":"tag-regles"},"yoast_head":"\nGoogle frappe fort contre les sites parasites\u00a0! – DroidSoft<\/title>\n<meta name=\"description\" content=\"Google vient d\u2019annoncer un renforcement de ses r\u00e8gles contre le \u00ab parasite SEO \u00bb et veut r\u00e9tablir la confiance des utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/droidsoft.fr\/2024\/11\/27\/google-frappe-fort-contre-les-sites-parasites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google frappe fort contre les sites parasites\u00a0!\" \/>\n<meta property=\"og:description\" content=\"Google intensifie sa lutte contre les sites parasites avec de nouvelles mesures. 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