{"id":17816,"date":"2013-06-14T17:00:02","date_gmt":"2013-06-14T15:00:02","guid":{"rendered":"http:\/\/droidsoft.fr\/?p=17816"},"modified":"2023-03-08T20:14:07","modified_gmt":"2023-03-08T19:14:07","slug":"google-ecrase-la-concurrence-pour-la-pub-mobile","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/","title":{"rendered":"Google \u00e9crase la concurrence pour la pub mobile"},"content":{"rendered":"<p>La derni\u00e8re \u00e9tude sur les revenus de la publicit\u00e9 en ligne couronne une fois de plus Google dans ce domaine. A elle seule, la firme de Mountain View a capt\u00e9 <strong>50 % des revenus de ce secteur<\/strong>. De quoi d\u00e9go\u00fbter la concurrence.<\/p>\n<p>Au total, les annonceurs ont d\u00e9pens\u00e9\u00a0<strong>8,8 milliards de dollars dans la publicit\u00e9 sur les mobiles en 2012 et 4,6 milliards sont tomb\u00e9s dans la poche de Google<\/strong>. Derri\u00e8re, les premiers poursuivants sont \u00e0 des ann\u00e9es lumi\u00e8res.<\/p>\n<p><img decoding=\"async\" title=\"google pub mobile - Google \u00e9crase la concurrence pour la pub mobile\" class=\"aligncenter size-full wp-image-17818\" alt=\"google pub mobile\" src=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile.jpg\" width=\"500\" height=\"476\" srcset=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile.jpg 500w, https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile-450x428.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Facebook est deuxi\u00e8me avec 5,5%, devant Pandora et Twitter, avec respectivement 2,7% et 1,5%.<\/p>\n<p>En prenant cette position tr\u00e8s avantageuse, Google s&rsquo;appr\u00eate \u00e0 engranger des fortunes. D\u00e8s l&rsquo;ann\u00e9e prochaine, les analystes estiment que le budget des annonceurs doublera quasiment pour atteindre 15,8 milliards.<\/p>\n<p>La part de Google ne devant pas baisser de si t\u00f4t, c&rsquo;est un march\u00e9 extr\u00eamement juteux en perspective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La derni\u00e8re \u00e9tude sur les revenus de la publicit\u00e9 en ligne couronne une fois de plus Google dans ce domaine. A elle seule, la firme de Mountain View a capt\u00e9 50 % des revenus de ce secteur. De quoi d\u00e9go\u00fbter la concurrence. Au total, les annonceurs ont d\u00e9pens\u00e9\u00a08,8 milliards de dollars dans la publicit\u00e9 sur [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":17818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[54,196],"class_list":{"0":"post-17816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-google","9":"tag-pub"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google \u00e9crase la concurrence pour la pub mobile &#8211; DroidSoft<\/title>\n<meta name=\"description\" content=\"La derni\u00e8re \u00e9tude sur les revenus de la publicit\u00e9 en ligne couronne une fois de plus Google dans ce domaine. A elle seule, la firme de Mountain View a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u00e9crase la concurrence pour la pub mobile\" \/>\n<meta property=\"og:description\" content=\"La derni\u00e8re \u00e9tude sur les revenus de la publicit\u00e9 en ligne couronne une fois de plus Google dans ce domaine. A elle seule, la firme de Mountain View a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"DroidSoft\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DroidSoftfr\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-14T15:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-08T19:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Sauvage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DroidSoft_fr\" \/>\n<meta name=\"twitter:site\" content=\"@DroidSoft_fr\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Sauvage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\"},\"author\":{\"name\":\"Victor Sauvage\",\"@id\":\"https:\/\/droidsoft.fr\/#\/schema\/person\/7e1b7e7fd977f69be54b08b7b097e5c1\"},\"headline\":\"Google \u00e9crase la concurrence pour la pub mobile\",\"datePublished\":\"2013-06-14T15:00:02+00:00\",\"dateModified\":\"2023-03-08T19:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\"},\"wordCount\":156,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/droidsoft.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile.jpg\",\"keywords\":[\"google Android\",\"pub\"],\"articleSection\":[\"Actualit\u00e9s Android\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/#respond\"]}],\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\/\/droidsoft.fr\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\",\"url\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/\",\"name\":\"Google \u00e9crase la concurrence pour la pub mobile &#8211; DroidSoft\",\"isPartOf\":{\"@id\":\"https:\/\/droidsoft.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/droidsoft.fr\/2013\/06\/14\/google-ecrase-la-concurrence-pour-la-pub-mobile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/06\/google-pub-mobile.jpg\",\"datePublished\":\"2013-06-14T15:00:02+00:00\",\"dateModified\":\"2023-03-08T19:14:07+00:00\",\"description\":\"La derni\u00e8re \u00e9tude sur les revenus de la publicit\u00e9 en ligne couronne une fois de plus Google dans ce domaine. 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