{"id":20924,"date":"2013-08-12T15:03:13","date_gmt":"2013-08-12T13:03:13","guid":{"rendered":"http:\/\/droidsoft.fr\/?p=20924"},"modified":"2023-03-09T20:45:42","modified_gmt":"2023-03-09T19:45:42","slug":"robert-downey-jr-au-service-de-la-nouvelle-campagne-marketing-htc","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2013\/08\/12\/robert-downey-jr-au-service-de-la-nouvelle-campagne-marketing-htc\/","title":{"rendered":"Robert Downey Jr au service de la nouvelle campagne marketing HTC"},"content":{"rendered":"<p><em>Robert Downey Jr<\/em>, c\u00e9l\u00e8bre acteur et r\u00e9alisateur, signe un contrat de 2 ans avec la marque HTC, pour une campagne publicitaire de <strong>12 millions de dollars<\/strong>. Un contrat qui tombe \u00e0 pic puisque la marque a sorti il y a quelques mois le <em>HTC One<\/em>, qui s&rsquo;est d\u00e9j\u00e0 vendu \u00e0 5 millions d&rsquo;exemplaires.<\/p>\n<p>On avait cru l&rsquo;apercevoir dans le teasing HTC la semaine derni\u00e8re, on a eu raison.<\/p>\n<p><a href=\"https:\/\/droidsoft.fr\/2013\/08\/12\/robert-downey-jr-au-service-de-la-nouvelle-campagne-marketing-htc\/robert-downey-jr-htc-marque-ambassadeur\/\" rel=\"attachment wp-att-20928\"><img decoding=\"async\" title=\"Robert Downey Jr HTC marque ambassadeur x - Robert Downey Jr au service de la nouvelle campagne marketing HTC\" class=\"aligncenter size-large wp-image-20928\" alt=\"Robert-Downey-Jr-HTC-marque-ambassadeur\" src=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/08\/Robert-Downey-Jr-HTC-marque-ambassadeur-600x248.jpg\" width=\"600\" height=\"248\" \/><\/a><\/p>\n<p>L&rsquo;acteur sera rattach\u00e9 \u00e0 la marque dans les journaux, les pubs tv,\u00a0les affiches mais \u00e9galement au cin\u00e9ma, puisqu&rsquo;avant chaque\u00a0s\u00e9ance d&rsquo;un de ses films, un spot\u00a0publicitaire HTC sera diffus\u00e9.<\/p>\n<p><strong>Objectif d&rsquo;un tel contrat publicitaire ?<\/strong> Avoir une meilleure visibilit\u00e9 pour concurrencer les leaders\u00a0Apple et Samsung. Sachez que la campagne va co\u00fbter 1 milliard en tout \u00e0 HTC.<\/p>\n<p><em>Une campagne en trois phases :<\/em><\/p>\n<ol>\n<li>\n<div>Campagne initiale qui soulignera ce que HTC signifie pour diff\u00e9rentes personnes<\/div>\n<\/li>\n<li>Campagne qui mettra en \u00e9vidence les innovations de la marque (<em>BlinkFeed<\/em>, <em>Video Highlights<\/em> et <em>BoomSound<\/em>)<\/li>\n<li>Campagne qui se concentrera sur la fa\u00e7on dont les produits HTC ont chang\u00e9 la vie des consommateurs<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Robert Downey Jr, c\u00e9l\u00e8bre acteur et r\u00e9alisateur, signe un contrat de 2 ans avec la marque HTC, pour une campagne publicitaire de 12 millions de dollars. Un contrat qui tombe \u00e0 pic puisque la marque a sorti il y a quelques mois le HTC One, qui s&rsquo;est d\u00e9j\u00e0 vendu \u00e0 5 millions d&rsquo;exemplaires. On avait [&hellip;]<\/p>\n","protected":false},"author":485,"featured_media":20928,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[81,196],"class_list":{"0":"post-20924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-htc","9":"tag-pub"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robert Downey Jr au service de la nouvelle campagne marketing HTC &#8211; DroidSoft<\/title>\n<meta name=\"description\" content=\"Robert Downey Jr, c\u00e9l\u00e8bre acteur et r\u00e9alisateur, signe un contrat de 2 ans avec la marque HTC, pour une campagne publicitaire de 12 millions de dollars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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