{"id":20973,"date":"2013-08-13T10:10:45","date_gmt":"2013-08-13T08:10:45","guid":{"rendered":"http:\/\/droidsoft.fr\/?p=20973"},"modified":"2023-03-09T21:11:39","modified_gmt":"2023-03-09T20:11:39","slug":"lg-une-operation-marketing-vire-au-cauchemar","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2013\/08\/13\/lg-une-operation-marketing-vire-au-cauchemar\/","title":{"rendered":"LG, une op\u00e9ration marketing vire au cauchemar"},"content":{"rendered":"<p>Pour le lancement de son nouveau smartphone haut de gamme, le G2,<em> LG<\/em> a organis\u00e9 un large \u00e9v\u00e9nement promotionnel en Cor\u00e9e du Sud : un l\u00e2cher de ballons dont certains contenaient un<strong> ticket gagnant pour avoir le G2.<\/strong><\/p>\n<p><a href=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/08\/sans-titre2.png\"><img decoding=\"async\" title=\"sans titre x - LG, une op\u00e9ration marketing vire au cauchemar\" class=\"aligncenter size-large wp-image-20974\" alt=\"sans-titre\" src=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2013\/08\/sans-titre2-600x337.png\" width=\"600\" height=\"337\" \/><\/a><\/p>\n<p>Seulement, quelques Cor\u00e9ens avident de remporter les fameux tickets sont all\u00e9s jusqu&rsquo;\u00e0 <strong>tirer au fusil \u00e0 plomb<\/strong> sur les ballons, causant ainsi la panique dans l&rsquo;assembl\u00e9e.<\/p>\n<p>R\u00e9sultat : une <strong>vingtaine de bless\u00e9s<\/strong> et LG annule les campagnes similaires dans les autres villes de Cor\u00e9e du Sud.<\/p>\n<p>En\u00a0plus de ce coup de pub rat\u00e9, LG prend en charge tous les frais m\u00e9dicaux des bless\u00e9s&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour le lancement de son nouveau smartphone haut de gamme, le G2, LG a organis\u00e9 un large \u00e9v\u00e9nement promotionnel en Cor\u00e9e du Sud : un l\u00e2cher de ballons dont certains contenaient un ticket gagnant pour avoir le G2. Seulement, quelques Cor\u00e9ens avident de remporter les fameux tickets sont all\u00e9s jusqu&rsquo;\u00e0 tirer au fusil \u00e0 plomb [&hellip;]<\/p>\n","protected":false},"author":485,"featured_media":20977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2654],"tags":[99,1121,196],"class_list":{"0":"post-20973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-smartphone","8":"tag-lg","9":"tag-lg-g2","10":"tag-pub"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LG, une op\u00e9ration marketing vire au cauchemar &#8211; DroidSoft<\/title>\n<meta name=\"description\" content=\"Pour le lancement de son nouveau smartphone haut de gamme, le G2, LG a organis\u00e9 un large \u00e9v\u00e9nement promotionnel en Cor\u00e9e du Sud : un 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