{"id":69534,"date":"2016-04-01T10:25:07","date_gmt":"2016-04-01T08:25:07","guid":{"rendered":"http:\/\/droidsoft.fr\/?p=69534"},"modified":"2023-03-20T04:03:12","modified_gmt":"2023-03-20T03:03:12","slug":"facebook-videos-publicitaire-debarquer-instant-articles","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2016\/04\/01\/facebook-videos-publicitaire-debarquer-instant-articles\/","title":{"rendered":"Facebook : les vid\u00e9os publicitaire vont d\u00e9barquer dans les Instant Articles"},"content":{"rendered":"

Facebook\u00a0a d\u00e9cid\u00e9\u00a0de faire plaisir aux m\u00e9dias en faisant des modifications pour les Instant Articles. Encore aujourd\u2019hui, les m\u00e9dias qui postent leurs articles sur le r\u00e9seau social peuvent mettre de la publicit\u00e9 afin de g\u00e9n\u00e9rer des revenus. Toutefois, ces publicit\u00e9s sont statiques ou anim\u00e9es. Prochainement, il y aura une nouvelle\u00a0option.<\/strong><\/p>\n

L\u2019option en question concerne l\u2019arriv\u00e9e des publicit\u00e9s vid\u00e9o. En effet, les m\u00e9dias pourront placer tout en bas de leur article un nouveau type de publicit\u00e9 afin de g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires. Selon Facebook, cela peut permettre d\u2019avoir 20% d\u2019impressions en plus, ce qui n\u2019est pas n\u00e9gligeable.<\/p>\n

Il y a aura deux types de publicit\u00e9s vid\u00e9o : celles qui se lancent automatiquement (avec le son coup\u00e9 par d\u00e9faut) et celle qui auront un bouton de lecture. \u00c9galement au programme, la possibilit\u00e9 de placer une publicit\u00e9 vid\u00e9o avant m\u00eame la lecture de l\u2019article. Cela rappelle le principe sur YouTube.<\/p>\n

\"instant<\/p>\n

Le changement sera prochainement mis en place pour les m\u00e9dias qui utilisent les Instant Articles. Pour rappel, n\u2019importe quel site pourra utiliser les Instant Article d\u00e8s le 12 avril prochain. Facebook\u00a0en parlera lors de sa conf\u00e9rence F8\u00a0pr\u00e9vue le m\u00eame jour. Ceux qui ont un site ou blog sous WordPress\u00a0auront aussi le droit \u00e0 un plugin d\u00e9di\u00e9.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u00a0a d\u00e9cid\u00e9\u00a0de faire plaisir aux m\u00e9dias en faisant des modifications pour les Instant Articles. Encore aujourd\u2019hui, les m\u00e9dias qui postent leurs articles sur le r\u00e9seau social peuvent mettre de la publicit\u00e9 afin de g\u00e9n\u00e9rer des revenus. Toutefois, ces publicit\u00e9s sont statiques ou anim\u00e9es. Prochainement, il y aura une nouvelle\u00a0option. L\u2019option en question concerne l\u2019arriv\u00e9e des […]<\/p>\n","protected":false},"author":2450,"featured_media":68765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[754,171,114,1304,222],"class_list":{"0":"post-69534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-conference","9":"tag-facebook","10":"tag-nouveau","11":"tag-publicite","12":"tag-youtube"},"yoast_head":"\nFacebook : les vid\u00e9os publicitaire vont d\u00e9barquer dans les Instant Articles – DroidSoft<\/title>\n<meta name=\"description\" content=\"Facebook\u00a0a d\u00e9cid\u00e9\u00a0de faire plaisir aux m\u00e9dias en faisant des modifications pour les Instant Articles. 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Entre mer et collines, c\u2019est via le net qu\u2019il donne \u00e0 ses activit\u00e9s une dimension internationale. En parall\u00e8le de sa scolarit\u00e9, il d\u00e9veloppe la cr\u00e9ation de sites, d\u2019applications et de jeux. Il n\u2019a que 14 ans lorsqu\u2019il signe un premier contrat de conception de site. Soucieux de d\u00e9mocratiser la culture, il \u00e9tend sa premi\u00e8re soci\u00e9t\u00e9 Livio Informatique au domaine de la diffusion radiophonique par le web et inaugure en 2013 Radio Livio. Un an plus tard, il ouvre sa maison d\u2019\u00e9dition Livio \u00c9ditions, ayant pour mot d\u2019ordre de favoriser l\u2019acc\u00e8s au plus grand nombre. Ces trois activit\u00e9s conjugu\u00e9es lui permettent aujourd\u2019hui de diffuser des \u00e9missions musicales et culturelles, de proposer \u00e0 moindre frais des ouvrages de qualit\u00e9, de promouvoir des auteurs et m\u00eame des musiciens. On ne compte plus les id\u00e9es que Livio d\u00e9veloppe et les projets qu\u2019il r\u00e9alise avec l\u2019enthousiasme tranquille qui le caract\u00e9rise. Philanthrope, engag\u00e9, et sensible \u00e0 tout ce qui touche le quotidien, nul doute que Livio Didier suive un parcours qui n\u2019a pas fini de nous \u00e9tonner.","sameAs":["https:\/\/www.livio-informatique.fr","https:\/\/www.facebook.com\/livio.informatique","https:\/\/x.com\/livioinformatic"],"url":"https:\/\/droidsoft.fr\/author\/livio\/"}]}},"_links":{"self":[{"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/posts\/69534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/users\/2450"}],"replies":[{"embeddable":true,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/comments?post=69534"}],"version-history":[{"count":1,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/posts\/69534\/revisions"}],"predecessor-version":[{"id":125526,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/posts\/69534\/revisions\/125526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/media\/68765"}],"wp:attachment":[{"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/media?parent=69534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/categories?post=69534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/droidsoft.fr\/wp-json\/wp\/v2\/tags?post=69534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}