{"id":71006,"date":"2016-06-21T11:01:06","date_gmt":"2016-06-21T09:01:06","guid":{"rendered":"http:\/\/droidsoft.fr\/?p=71006"},"modified":"2023-03-19T07:07:07","modified_gmt":"2023-03-19T06:07:07","slug":"publicite-mobile-se-prepare-a-depasser-celle-ordinateur","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2016\/06\/21\/publicite-mobile-se-prepare-a-depasser-celle-ordinateur\/","title":{"rendered":"La publicit\u00e9 sur mobile se pr\u00e9pare \u00e0 d\u00e9passer celle sur ordinateur"},"content":{"rendered":"<p><strong>La publicit\u00e9 est\u00a0le moyen num\u00e9ro un utilis\u00e9 par les sites Internet pour se financer. C\u2019est difficile pour l\u2019industrie, mais c\u2019est un fait. L\u2019abonnement peut \u00eatre une pilule difficile \u00e0 avaler pour les internautes, sachant qu\u2019une grande partie a la philosophie : sur Internet = disponible gratuitement.<\/strong><\/p>\n<p>L\u2019agence ZenithOptimedia\u00a0s\u2019attend\u00a0\u00e0 ce que 2017 soit la premi\u00e8re ann\u00e9e o\u00f9 la publicit\u00e9 sur mobile d\u00e9passe\u00a0celle sur ordinateur. Elle s\u2019attend \u00e0 ce que les annonceurs du monde entier d\u00e9pensent 99,3 milliards de dollars, soit 87,6 milliards d\u2019euros pour des publicit\u00e9s sur appareils mobiles en 2017, soit 2% de plus que pour les publicit\u00e9s apparaissant sur des pages Internet lues sur les ordinateurs. Les publicit\u00e9s sur ordinateur devraient \u00eatre revues \u00e0 la baisse avec -0,9% en 2016, continuer en 2017 avec -0,4% et encore et toujours en 2018 avec -6%.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" title=\"samsung galaxy s edge plus publicite push x x - La publicit\u00e9 sur mobile se pr\u00e9pare \u00e0 d\u00e9passer celle sur ordinateur\" class=\"aligncenter size-large wp-image-62289\" src=\"https:\/\/droidsoft.fr\/wordpress\/wp-content\/uploads\/2015\/08\/samsung-galaxy-s6-edge-plus-publicite-push-1000x583-600x350.jpg\" alt=\"samsung-galaxy-s6-edge-plus-publicite-push-1000x583\" width=\"600\" height=\"350\" srcset=\"https:\/\/droidsoft.fr\/wp-content\/uploads\/2015\/08\/samsung-galaxy-s6-edge-plus-publicite-push-1000x583-600x350.jpg 600w, https:\/\/droidsoft.fr\/wp-content\/uploads\/2015\/08\/samsung-galaxy-s6-edge-plus-publicite-push-1000x583-900x525.jpg 900w, https:\/\/droidsoft.fr\/wp-content\/uploads\/2015\/08\/samsung-galaxy-s6-edge-plus-publicite-push-1000x583.jpg 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>De plus en plus de personnes passent par un support\u00a0mobile plut\u00f4t qu\u2019un ordinateur, c\u2019est pour cette raison que les annonceurs s\u2019y int\u00e9ressent de plus en\u00a0plus. Les premi\u00e8res estimations avaient jug\u00e9 que la publicit\u00e9 sur mobile d\u00e9passerait celle sur ordinateur en 2018. Mais au vu de l\u2019\u00e9volution du march\u00e9 actuel, ce sera plut\u00f4t pour l\u2019ann\u00e9e prochaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 est\u00a0le moyen num\u00e9ro un utilis\u00e9 par les sites Internet pour se financer. C\u2019est difficile pour l\u2019industrie, mais c\u2019est un fait. L\u2019abonnement peut \u00eatre une pilule difficile \u00e0 avaler pour les internautes, sachant qu\u2019une grande partie a la philosophie : sur Internet = disponible gratuitement. L\u2019agence ZenithOptimedia\u00a0s\u2019attend\u00a0\u00e0 ce que 2017 soit la premi\u00e8re ann\u00e9e [&hellip;]<\/p>\n","protected":false},"author":2450,"featured_media":62289,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[1304],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicit\u00e9 sur mobile se pr\u00e9pare \u00e0 d\u00e9passer celle sur ordinateur &#8211; DroidSoft<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 est\u00a0le moyen num\u00e9ro un utilis\u00e9 par les sites Internet pour se financer. C\u2019est difficile pour l\u2019industrie, mais c\u2019est un fait. 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