{"id":93366,"date":"2020-11-08T11:00:38","date_gmt":"2020-11-08T10:00:38","guid":{"rendered":"https:\/\/droidsoft.fr\/?p=93366"},"modified":"2023-03-24T06:12:10","modified_gmt":"2023-03-24T05:12:10","slug":"samsung-se-moque-des-slogans-dapple-pour-faire-la-pub-du-galaxy-z-fold-2","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2020\/11\/08\/samsung-se-moque-des-slogans-dapple-pour-faire-la-pub-du-galaxy-z-fold-2\/","title":{"rendered":"Samsung se moque des slogans d\u2019Apple pour faire la pub du Galaxy Z Fold 2"},"content":{"rendered":"\n<p>Les marques se servent de toutes les opportunit\u00e9s pour faire de meilleures publicit\u00e9s. Samsung ne reste pas en marge de la vague de pub. Elle a pr\u00e9f\u00e9r\u00e9 sortir du lot \u00e0 travers une publicit\u00e9 assez d\u00e9routante. Elle fait des moqueries sur les slogans d\u2019Apple afin de r\u00e9aliser sa pub sur le Galaxy Z Fold 2.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"299\" height=\"168\" title=\"- Samsung se moque des slogans d\u2019Apple pour faire la pub du Galaxy Z Fold 2\" src=\"https:\/\/droidsoft.fr\/wordpress\/wp-content\/uploads\/2020\/11\/22.jpg\" alt=\"Samsung se moque des slogans d\u2019Apple pour faire la pub du Galaxy Z Fold 2 Actualit\u00e9\" data-id=\"93393\" data-full-url=\"https:\/\/droidsoft.fr\/wordpress\/wp-content\/uploads\/2020\/11\/22.jpg\" data-link=\"https:\/\/droidsoft.fr\/?attachment_id=93393\" class=\"wp-image-93393\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une publicit\u00e9 tr\u00e8s amusante<\/strong><\/h2>\n\n\n\n<p>Samsung s&rsquo;est bien amus\u00e9 \u00e0 \u00e9luder les slogans cultes de son g\u00e9ant rival Apple pour concevoir la pub de son <a href=\"https:\/\/droidsoft.fr\/2020\/08\/12\/le-galaxy-fold-2-nest-pas-tout-a-fait-pret-a-etre-devoiler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Galaxy Z Fold<\/a> 2. C\u2019est \u00e0 travers les slogans tels que &nbsp;One more thing et Think Different. En effet, dans les affiches et spots aux Pays-Bas, la marque d\u2019origine sud-cor\u00e9enne a pr\u00e9f\u00e9r\u00e9 mettre en avant son \u00e9cran pliable gigantesque de son smartphone. Elle se moque ainsi de mani\u00e8re ouverte de son concurrent. On sait tr\u00e8s bien que &nbsp;Samsung n\u2019a jamais fait ses publicit\u00e9s dans la dentelle. Le Galaxy Z Fold 2 d\u00e9signe le 3<sup>\u00e8me<\/sup> <a href=\"https:\/\/droidsoft.fr\/2016\/06\/10\/samsung-preparerait-deux-smartphones-a-ecran-pliable-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">smartphone muni d\u2019un \u00e9cran pliable de la marque Samsung<\/a>. Il est <a href=\"https:\/\/droidsoft.fr\/2014\/08\/09\/commercialisation-19-septembre-samsung-galaxy-note-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">commercialis\u00e9 sur le march\u00e9 depuis septembre<\/a> 2020. Juste apr\u00e8s le lancement de iPhone 12, le constructeur sud-cor\u00e9en a d\u00e9ploy\u00e9 aux Pays-Bas une campagne publicitaire pour le Z Fold 2. Ladite campagne est compos\u00e9e de deux affiches et d&rsquo;un spot publicitaire largement diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un d\u00e9tournement des leitmotivs d&rsquo;Apple par Samsung<\/strong><\/h2>\n\n\n\n<p>Le fameux spot r\u00e9alis\u00e9 met en sc\u00e8ne dans la rue un artiste plac\u00e9 devant une affiche qui montre le smartphone pliable. Cet artiste est encapuchonn\u00e9 durant toute la s\u00e9quence. Il barre le slogan Think Different situ\u00e9 sur le dos du poster en se servant d\u2019une bombe de couleur rouge. Il proc\u00e8de au remplacement du mot Different par Bigger pour dire plus gros. Cela \u00e9voque sans \u00e9quivoque que l\u2019\u00e9cran <a href=\"https:\/\/droidsoft.fr\/2020\/06\/14\/galaxy-fold-2-pas-de-stylet-s-pen-pour-le-smartphone-pliable\/\" target=\"_blank\" rel=\"noreferrer noopener\">pliable du Z Fold<\/a> 2 est plus grand. Samsung s&rsquo;est amus\u00e9 \u00e9galement \u00e0 d\u00e9tourner le slogan culte de la marque Apple \u00e0 savoir One More Thing. La publicit\u00e9 r\u00e9alis\u00e9e a pour but de convaincre un large public \u00e0 investir environ 2000 euros. Pour atteindre ses objectifs de vente, Samsung encha\u00eene depuis lors des campagnes de communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques se servent de toutes les opportunit\u00e9s pour faire de meilleures publicit\u00e9s. Samsung ne reste pas en marge de la vague de pub. Elle a pr\u00e9f\u00e9r\u00e9 sortir du lot \u00e0 travers une publicit\u00e9 assez d\u00e9routante. Elle fait des moqueries sur les slogans d\u2019Apple afin de r\u00e9aliser sa pub sur le Galaxy Z Fold 2. [&hellip;]<\/p>\n","protected":false},"author":5108,"featured_media":93393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[85,699,2144,2362,2707,2761,55,309,196,1304],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung se moque des slogans d\u2019Apple pour faire la pub du Galaxy Z Fold 2 &#8211; DroidSoft<\/title>\n<meta name=\"description\" content=\"Les marques se servent de toutes les opportunit\u00e9s pour faire de meilleures publicit\u00e9s. Samsung ne reste pas en marge de la vague de pub. 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