{"id":97595,"date":"2021-01-23T15:30:00","date_gmt":"2021-01-23T14:30:00","guid":{"rendered":"https:\/\/droidsoft.fr\/?p=97595"},"modified":"2023-03-24T12:04:19","modified_gmt":"2023-03-24T11:04:19","slug":"lg-va-t-il-vendre-sa-division-smartphone-a-un-groupe-vietnamien","status":"publish","type":"post","link":"https:\/\/droidsoft.fr\/2021\/01\/23\/lg-va-t-il-vendre-sa-division-smartphone-a-un-groupe-vietnamien\/","title":{"rendered":"LG va-t-il vendre sa division smartphone \u00e0 un groupe vietnamien ?"},"content":{"rendered":"\n

N’arrivant pas \u00e0 vendre autant de smartphones que pr\u00e9vu, LG serait en train d’envisager la vente de sa division t\u00e9l\u00e9phonie \u00e0 un grand groupe vietnamien. Alors, simple rumeur ou r\u00e9elle volont\u00e9 ?<\/strong> On vous explique tout.<\/strong><\/p>\n\n\n\n

Les smartphones LG ne font plus vendre<\/h2>\n\n\n\n

Si LG faisait parti du top des constructeurs il y a quelques ann\u00e9es, la r\u00e9alit\u00e9 est aujourd’hui bien diff\u00e9rente. Ce n’est pourtant pas par manque d’innovation que les ventes peinent \u00e0 d\u00e9coller. Le dernier LG Wing en \u00e9tant bien la preuve.<\/a> Reste que les chiffres parlent et LG n’est pas dupe : serait-il venu le temps de se s\u00e9parer de sa division smartphone ?<\/strong> C’est en tout cas ce qu’avance une agence de presse sud-Cor\u00e9enne. <\/p>\n\n\n\n

\"20200914-LG-Wing-04\"
LG Wing \/\/ Source : LG<\/em><\/figcaption><\/figure>\n\n\n\n

Le 20 janvier dernier, l’agence de presse Yonhap News partageait une note interne du constructeur LG adress\u00e9e \u00e0 ses employ\u00e9s. Si le message n’est clairement pas explicite, il laisse sous-entendre des changements importants \u00e0 venir\u2026 dont un possible rachat ?<\/p>\n\n\n\n

\u201cLG est arriv\u00e9 au point o\u00f9 il est temps de faire le meilleur choix, en jugeant de sa comp\u00e9titivit\u00e9 actuelle et future dans le secteur mobile\u201d<\/em><\/p>Bong-Seok Kwon, actuel CEO de LG Electronics<\/cite><\/blockquote>\n\n\n\n

Ces derni\u00e8res ann\u00e9es, LG et plus sp\u00e9cifiquement sa division smartphone ont perdu \u00e0 hauteur de 3 743 milliards d\u2019euros. La chute est telle que la vente des smartphones LG ne repr\u00e9sentent plus que 3% du march\u00e9<\/a>. LG s’\u00e9tait d’ailleurs d\u00e9j\u00e0 retir\u00e9 de plusieurs march\u00e9s, dont la France en 2019. Si ce rachat par le grand groupe vietnamien VinGroup n’est qu’une rumeur, le porte-parole de LG pr\u00e9vient : \u00ab\u00a0rien n’a encore \u00e9t\u00e9 d\u00e9cid\u00e9 sur l’avenir de notre division smartphone, mais la direction garde l’esprit ouvert\u00a0\u00bb.<\/p>\n\n\n\n

Tout est encore possible, donc. \u00c0 titre d’information, le groupe VinGroup n’est pas un inconnu du milieu des smartphones. En r\u00e9alit\u00e9, c’est m\u00eame le troisi\u00e8me constructeur au Vietnam derri\u00e8re Oppo et Samsung..<\/a>. et produit d\u00e9j\u00e0 des smartphones pour LG sous contrats ODM<\/a>. Enfin, si LG d\u00e9cide de r\u00e9ellement vendre sa division smartphone, un rachat imm\u00e9diat par VinGroup ne semble \u00eatre l’option retenue. Il y a fort \u00e0 parier que ce processus se fasse en plusieurs \u00e9tapes. <\/p>\n","protected":false},"excerpt":{"rendered":"

N’arrivant pas \u00e0 vendre autant de smartphones que pr\u00e9vu, LG serait en train d’envisager la vente de sa division t\u00e9l\u00e9phonie \u00e0 un grand groupe vietnamien. Alors, simple rumeur ou r\u00e9elle volont\u00e9 ? On vous explique tout. Les smartphones LG ne font plus vendre Si LG faisait parti du top des constructeurs il y a quelques […]<\/p>\n","protected":false},"author":5255,"featured_media":97601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[545],"tags":[2651,2438,267,3530,99,414,2434,106,29,2367,2445,1777],"class_list":{"0":"post-97595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actu","8":"tag-choix","9":"tag-france","10":"tag-information","11":"tag-innovation","12":"tag-lg","13":"tag-oppo","14":"tag-phone","15":"tag-rumeur","16":"tag-samsung","17":"tag-smartphone","18":"tag-smartphones","19":"tag-telephone-2"},"yoast_head":"\nLG va-t-il vendre sa division smartphone \u00e0 un groupe vietnamien ? – DroidSoft<\/title>\n<meta name=\"description\" content=\"LG pourrait vouloir vendre sa division smartphone \u00e0 un grand groupe vietnamien. 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